SingaporeField notes on AI founders going globalEN · 中文
Narrative · Market · Capital

Make your company legible.

让你的公司,被看懂。

From Singapore, I help AI founders make their company legible to the next market and the next investor: the story it tells, and the people who hear it first.

01 — Recent conversations
  1. Interview · Jul 30
  2. Interview · Jul 20
  3. Interview · Jul 15
All interviews →
离线时间 podcast cover

离线时间

A weekly Chinese-language podcast on AI founders going global.

02 — Selected work

Selling visibility, not automation.

An AI-native finance company in Singapore. Narrative, website, search for Google and AI assistants, and content made with its flagship customer. Since July 2026.

For a restaurant group running around 30 outlets, the value wasn't fewer hours. It was seeing last month's numbers on Day 1 instead of Day 20.

03 — Working together

Narrative

Project

Positioning, founder story, and the investor narrative when you raise.

Partnership

Monthly

Founder-led content, introductions, investor and partner conversations.

Equity partnership

Cash + equity

For a few early-stage AI companies: hands-on in narrative, relationships and market expansion.

04 — About
Ellen Cheng

Close to the people building.

Since moving to Singapore in 2023, I've spent most of my time with founders building AI companies for global markets: interviewing them, bringing them together, and working inside a few of their companies.

Before that, I invested at a USD fund in Beijing and co-founded a startup. I co-run AI for Beautiful Business, a closed-door gathering built around one real case at a time.